8:30 - Registration
Come early, find a seat and get comfy. It’s going to get real!
9:00 - Merchant Meet & Greet
9:30 - Welcome & Introduction
Let’s get to know each other a little better – hearing from you on your business niches and brand products so we can cater our content to your specific context.
9:45 - Ecommerce Mastery
The program that will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.
10:15 - The Growth Triad
The 3 critical success factors all great businesses have for predictable, profitable, and sustainable growth.
10:30 - The Customer Value Journey
What marketing really is and how to engage your customers at every level of their interactions with businesses.
11:00 - Break
11:15 - The Customer Value Journey (con't)
Build your own journey, hands-on, with one lucky participant.
11:30 - Measuring Ecommerce Growth
Get clarity on goals and measuring store success (beyond just revenue). Understand exactly what metrics to measure that will make the biggest impact on store revenue.
12:15 - Tell Your Brand Story
Messaging is everything and everywhere, how to identify USPs and create a tagline that sells from the first fold.
12:45 - Lunch
2:00 - Email Marketing Tips & Tricks
How to use the right email sequences in the right places to get customers to buy, buy more, and more often.
2:30 - Shopify Product Page Tactics
New features with Shopify that help make your products shine brighter than the competition.
3:45 - Break
4:00 - Marketing with TikTok
Driving discovery through short-form mobile video.
4:30 - Navigating the Facebook Apocalypse
What's working right now to drive down your marketing costs with Facebook & Instagram, post-iOS14.
5:00 - Ecommerce Search Strategy
Marketing tactics that are working right now to drive the most traffic, conversions, and revenue through SEO.
5:30 - Fireside Chat & Closing
Questions for our panel of speakers.
6:00 - End Credits: Networking and Partnerships
Collaborate and connect to build stronger companies together.