What does it mean to differentiate one’s product or service in an over-commercialised and hyper-capitalist world? In a world, where your customers can buy anything, why should they buy from you?

Vernon specialises in answering that question for market leaders and scale ready business enterprises.A sociologist by training, an electrical engineer by interest, and a copywriter by passion, Vernon has over a decade of experience working with brands to create cult followings, groom fanatics, and sell out their inventory.

Vernon’s clients include global companies that have leveraged his assets to raise hundreds of millions of dollars of private funding, local market leaders seeking transformation and businesses looking to diversify into new industries. Each project Vernon takes on requires him to drive revenue and sales while boosting profitability through business development strategies and tactics.

When he is not in board rooms consulting on business, brand and marketing strategies, Vernon serves as the Chairman of a high engagement networking group within the Association of Small and Medium Entreprises, Singapore. On weekends, Vernon enjoys reading sci-fi omnibuses such as Dune and Starwars.

Vernon’s secret to success is to “Always be a good investment for the time of others.” He believes that if your free advice is bad, your paid advice will be worst.